DIDCOT, England (ABP) — Baptist life in Great Britain entered a new stage this week under a new leader and with a new website and magazine aimed at rebranding the 122-year-old Baptist Union of Great Britain.
Lynn Green, elected in May as the first female general secretary of the 2,150-church organization, unveiled her vision in the Baptist Times to “cast off the institutional mindset that has served us well in the past, and embrace a new way of being for the 21st century.”
Green’s first day on the job coincided with the launch of a new identity, website and magazine, Baptists Together. The rebranding represents the new emphasis of relationship and working alongside each other. The website brings together all things Baptist into one place, highlighting 13 associations, six colleges and a church finder.
One section links to The Baptist Times, the union’s online news service that in 2011 ceased publication of a newspaper started in 1855.
Bob Allen I(bob@abpnews.com) is managing editor of Associated Baptist Press.
